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Marco Rubio used a State Department ceremony marking U.S. hostages and wrongful detainees to call out Iran as a global threat, label its tactics “hostage diplomacy,” applaud Trump administration returns of Americans, and announce the State Sponsor of Wrongful Detention designation as a tool to stop regimes from treating U.S. citizens as bargaining chips.

At the flag-raising ceremony, Rubio framed recent U.S. actions in the region as a direct response to aggressive Iranian behavior. He argued that military pressure and diplomatic measures together are meant to deny Tehran the means and incentive to continue attacking neighbors and seizing people. The tone was firm and unapologetic, reflecting a policy of holding hostile regimes accountable.

The event happened on the 19th anniversary of Robert Levinson’s disappearance in Iran, and Rubio noted Levinson’s long service as a special agent. Levinson’s family attended the ceremony, underscoring the human toll behind the policy talk. That pairing of personal loss with national policy drove home why the administration insists on concrete measures.

Rubio minced no words about the nature of the Iranian regime and why the United States is acting. He said, “I think we are all seeing right now the threat that this clerical regime poses to the region and to the world. They are trying to hold the world hostage. They are attacking their neighbors. They are attacking neighboring countries, their energy infrastructure, their civilian population. They’re attacking embassies. This is a terrorist government. This is a terroristic regime. And we are seeing them conduct terrorism using nation-state elements, using weapons like missiles and one-way attack drones. And the objective of this mission is to destroy their ability to continue to do that, and we are well on our way to achieving that objective. Every single day – with overwhelming force, with overwhelming precision – the military, the United States military, the men and women in uniform are conducting an extraordinary operation.”

That passage highlights the administration’s narrative: Iran operates as a state sponsor of terror while using detention and hostage-taking as leverage. Rubio emphasized the need to break the market for Americans as commodities in diplomatic bargaining. The message is that deterrence and consequences must replace appeasement and negotiation under duress.

Rubio also pointed to recent returns of detained Americans as proof that tougher tactics work. He noted that “over 100 Americans have been brought home” since the current administration took office, framing that as a success of the hardline approach. But he stressed that returning people is only part of the mission; stopping the cycle of exploitation is the real objective.

He stated plainly, “But the President isn’t just focused on homecomings. He’s also focused on ending the cycle of exploitation, of saying enough is enough, of ending the cycle in which Americans are somehow viewed as a valuable commodity, that you can grab an American, you can unjustly hold them, and then try to trade them later on for some diplomatic concession or some political concession. We have to end that cycle. We have to – we have to make sure that Americans are no longer viewed as targets of opportunity around the world, and – and nation-states and terroristic regimes like the one in Iran know that there are consequences for doing that.”

To operationalize that view, the administration created the State Sponsor of Wrongful Detention designation to identify governments that weaponize detentions. Rubio said the first designation under that new authority targeted Iran, calling it the “clerical, terroristic regime in Iran” and explaining the choice by asserting that Iran has been a persistent offender in hostage-taking and terror. The designation is meant to bring specific diplomatic and economic consequences aimed at deterring future abuses.

Rubio returned to the core warning in his closing remarks, delivering a blunt pledge on behalf of the United States. He declared that “the message is going to be very clear: The United States will not tolerate hostage diplomacy. They’re not going to tolerate – we’re not going to – we’re going to continue to hold that regime accountable –and all other regimes that engage in this – accountable for these practices.” That commitment signals continued pressure and a refusal to normalize detention as a bargaining chip.

Shortly after the ceremony, Rubio used X to extend the same designation to Afghanistan, underlining a broader strategy to name and sanction patterns of abusing detainees for leverage.

His full remarks were released publicly and the administration provided video of the ceremony for those who want to see the speech and the flag-raising.

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