A pop-up ATM loaded with real cash is making the rounds in Los Angeles this week, part of a promotional stunt tied to the upcoming comedy heist film “How to Rob a Bank.” Anyone who tracks down the machine and enters the correct PIN has a shot at walking away with actual money.
The hunt started Wednesday and continues through Sunday. To take part, people sign up online with their name and email address, which gets them a PIN and a set of clues pointing toward the machine’s location somewhere in the city.
The ATM holds ten $100 cash prizes, plus movie tickets and concession vouchers tied to the film’s release.
The giveaway is first-come, first-served, and each participant can only claim one prize during the promotion. The official rules state: “Each eligible qualifying redemption will receive one available prize. Limit one (1) prize per person during the Promotion. Once awarded, a prize is reserved for that participant.”
The stunt has drawn attention online. One user on X called it “genius marketing,” writing that a movie about robbing a bank promoted by an ATM that hands out free cash gives “the most honest review this movie will ever get.”
“How to Rob a Bank” stars Pete Davidson as part of a crew of bank robbers who film their crimes for social media. The film is directed by David Leitch, known for “The Fall Guy,” “Deadpool 2” and “John Wick.” Before turning to directing, Leitch worked for years as a stuntman, including as Brad Pitt’s stunt double on five occasions.
The movie opens in theaters Nov. 13.
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