Amazon has confirmed that its fall shopping event, Prime Big Deal Days, will run for two days starting Oct. 6, 2026. The sale, also known as October Prime Day, begins at midnight Pacific time (3 a.m. Eastern) and continues through Oct. 7.
The event will offer discounts across categories including technology, tools, home essentials and everyday household basics, according to Amazon’s announcement.
Most of the deepest discounts are reserved for Amazon Prime members, though a limited number of deals will be open to non-members as well. Amazon has already begun rolling out early deals ahead of the official start date, with more discounts expected as Oct. 6 approaches.
What’s Already Discounted
Several early deals are live now, including:
- A Keurig coffee maker that brews multiple cup sizes and can make iced coffee
- A four-pack of Apple AirTags, which are dust-, splash- and water-resistant
- Shatterproof, solar-powered outdoor string lights marked down 55%
- A YETI insulated mug, discounted 30%, sized to fit standard cupholders
- A Levoit air purifier with a three-in-one HEPA filter and app or voice controls
- A foldable walking pad, currently at its lowest price of the year
Shoppers should note that retail outlets covering these sales, including deal-tracking sites, often earn referral commissions on purchases made through their links — a common industry practice worth keeping in mind when comparing
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