Tom Brady has helped design a 30-minute robotic deep-tissue massage program, now available to the public starting at $39, through a partnership with robotic massage company Aescape.
Brady, a minority owner of the Las Vegas Raiders, became Aescape’s Chief Innovation Officer last year. The company describes itself as the world’s first robotic massage technology firm. Last week it launched the “Brady Protocol,” a targeted session co-developed with the seven-time Super Bowl champion that he says is modeled on the recovery routine he relied on throughout his playing career.
The protocol targets the full posterior chain, from the calves to the traps, using what Aescape calls Adaptive Body Therapy — a combination of robotic arms and sensor-based body mapping meant to tailor each session to the individual.
“Consistent bodywork is one of the most important things you can do to take care of yourself,” Brady said in a press release announcing the program. “I’ve always believed you don’t have to be a professional athlete to benefit from that kind of care and consistency.”
Brady said he worked with a team of licensed therapists and trainers to set the sequence and intensity of each robotic stroke. “We kept working at it until it felt like the work I’ve relied on for years,” he said. “For me, consistency has always been a huge part of taking care of my body, and that’s what we wanted to bring to this.”
How the session works
The routine opens with deeper pressure to work through built-up tension, though users can adjust pressure levels throughout. The robotic arm concentrates on the points where muscles attach, using cross-fiber technique in denser areas, guided by real-time 3D body mapping.
Aescape founder and CEO Eric Litman has previously described the technology’s personalization: “The sensors create a 3D model of your body that’s going to really personalize the massage … and between each visit, it’s going to remember you and know the things you like.”
A short introductory video featuring Brady walks users through what to expect, how to control pressure settings, and how to build the protocol into a regular routine.
Why it matters beyond athletes
Massage has remained something of an outlier in a wellness culture increasingly focused on longevity and biohacking, despite research suggesting it can offer short-term relief for neck, shoulder, lower-back and knee pain, support cancer patients undergoing treatment, and help the body recover faster from workouts, injuries or surgery by easing muscle soreness and reducing stress.
Tension from long hours at a desk, travel or heavy schedules affects far more than professional athletes, and Brady’s approach — addressing the body regularly rather than waiting for something to go wrong — is the premise behind opening the protocol to a general audience.
The Brady Protocol is now available at every Aescape location, including public-booking partner sites and member-only locations, with pricing starting at $39 and varying by site.
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