The New York Islanders are adding a new concession item to the menu this season: a grilled cheese sandwich stuffed with Nerds Gummy Clusters candy.
The item is part of a broader trend among professional sports venues, which have increasingly rolled out unconventional food mashups in recent years, from candy-topped snacks to novelty desserts, in what appears to be an effort to generate attention and social media buzz alongside ticket sales.
The Islanders’ offering follows a similar pattern seen elsewhere in professional sports this year. The Vegas Golden Knights, for instance, introduced their own lineup of elaborate concession items ahead of the Stanley Cup Final.
Whether the Nerds grilled cheese finds an audience will ultimately come down to fans themselves. Sports arenas continue to introduce these combination foods because enough customers are willing to buy them — and if demand fades, teams typically move on to the next novelty item.
Fans looking for more traditional options at Islanders games still have choices, including nachos served in a goalie mask and a plastic hockey stick filled with beer, both existing menu staples at the arena.
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