For couples who can’t decide whether Valentine’s Day or Super Bowl Sunday matters more in 2027, Hidden Valley Ranch is offering a third option: let the company pay for both at once.
The condiment maker has launched a contest called “A Match Made in Hidden Valley,” promising one couple an all-expenses-paid wedding in Los Angeles on Super Bowl Sunday, which this year falls on Valentine’s Day, February 14, 2027.
The grand prize covers flights, hotel rooms, wedding attire and catering, plus a Super Bowl watch party for 50 guests immediately following the ceremony. Hidden Valley says it will supply a champagne flute fountain filled with its ranch dressing and a private chef preparing tailgate food and cocktails for the reception-turned-game-day party.
Entries open November 19 and close December 4 at HiddenValleyWedding.com. Couples must fill out an entry form, answer five short essay questions explaining why they won’t choose between romance and football, and submit a video up to 90 seconds long via Google Drive or an unlisted YouTube link.
To qualify, both members of the couple need public Instagram accounts and must post about their engagement between November 19 and December 4, 2026. The non-entering partner has to consent to participate and to get married at the event. The winning couple must obtain a marriage license by February 12, 2027.
“You shouldn’t have to choose between romance and game day,” Hidden Valley Ranch Marketing Director Daniel Schear said in a press release. “We created this contest to celebrate love without compromise, bringing together two classic American obsessions — football and ranch.”
Hidden Valley says the winner will be notified around December 14, about two months ahead of the wedding date.
This marks the first time Super Bowl Sunday has fallen directly on Valentine’s Day, though the two came close in 2022, when Super Bowl LVI was played on February 13. The calendar collision has drawn mixed reactions online, with one X user writing, “I’m not sure this is good for anyone,” and another predicting a “relationship apocalypse” as partners weigh touchdowns against romantic dinners.
The matchups for Super Bowl LXI remain undetermined, but the game is confirmed for SoFi Stadium in Inglewood, California, with JAY-Z set to headline the halftime show.
Hidden Valley Ranch has not responded to a request for additional comment.
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