Fox Corporation and the nonprofit U.S.VETS are relaunching their “Make Camo Your Cause” campaign for the sixth consecutive year, aiming to raise money and awareness around veteran homelessness ahead of Veterans Day on Nov. 11.
As part of the campaign, Fox News Channel hosts and anchors will wear camouflage on air through Veterans Day. Viewers can purchase Fox News-branded camo merchandise, including hats, T-shirts, mugs and duffel bags, through an online store, with proceeds supporting U.S.VETS’ programs.
Fox Corporation serves as the founding media sponsor of the campaign, which organizers say has produced significant donations and greater public awareness of veteran homelessness over its first five years.
“Make Camo Your Cause” will be promoted through on-screen graphics during Fox News broadcasts as well as across the network’s social media accounts and Fox News Digital.
Founded in 1993, U.S.VETS describes itself as the largest nonprofit organization working directly to address veteran homelessness in the country. The group provides housing, counseling, career development programs and other support services intended to help veterans and their families transition back to civilian life.
Organizers say every purchase through the campaign’s online store contributes directly to those services.
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