Tom Brady used Sunday’s Green Bay Packers vs. Detroit Lions broadcast to debut another eye-catching piece from his watch collection. The 49-year-old Fox Sports analyst posted a close-up on his Instagram Story of a rose gold Rolex Daytona Rainbow, a model featuring a pavé diamond dial ringed by 36 multicolored baguette-cut sapphires. The watch is currently listed for resale at $498,000.
Brady accompanied the photo with three heart emojis, suggesting he was happy with the choice.
He is not the only prominent athlete drawn to the Daytona Rainbow. Kansas City Chiefs tight end Travis Kelce wore what appeared to be the same style to a game last November, and the model also counts rapper Drake and soccer player Harry Kane among its owners.
A Pattern of Expensive Picks
Sunday’s watch joins a string of high-dollar pieces Brady has worn on air this season. In September, he showed up to the Chargers vs. Bills game in a white gold rainbow Audemars Piguet Royal Oak valued at $485,000; he also owns the rose gold version of that model. Earlier this month he wore an orange sapphire Daytona worth roughly $300,000 to the Rams vs. Eagles game, then switched to a platinum Land-Dweller with an ice-blue dial two weeks later.
The most valuable piece in his rotation may be a diamond-covered Rolex Sea-Dweller he wore to Kevin Hart’s Netflix roast in May. Estimates for the off-catalog watch have reached as high as $6 million, though that figure has been disputed.
Brady does not keep every watch he acquires. In December 2024, he auctioned 21 timepieces through Sotheby’s, bringing in nearly $5 million.
Personal Life Also in the Headlines
Away from the broadcast booth, Brady’s personal life has drawn attention as well. A source told Us Weekly on Saturday that Brady is dating supermodel Candice Swanepoel, 38, and that the two have been together “for a while.”
Swanepoel, who appeared in this month’s Victoria’s Secret Fashion Show, ended her engagement to Hermann Nicoli in 2018. Brady divorced Gisele Bündchen in 2022 after 13 years of marriage.
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