Once again, we have another instance of going broke from going woke. These ridiculous woke companies just never learn.
M&M’s, the beloved chocolate candy brand owned by Mars Wrigley, announced on Monday that it was taking an “indefinite pause” from using its “spokescandies” in advertisements following criticisms from some in the media. Most notably, Fox News host Tucker Carlson had commented on changes to the appearances of the spokescandies during a recent segment, stating that M&M’s would not be satisfied until every last cartoon character was “deeply unappealing and totally androgynous”. He went on to remark how green M&M’s had regained her boots but appeared to be a lesbian now and that there was also a purple M&M’s of plus size or obese figure.
In response to Carlson’s statements, as well as the attention they received online, M&M’s released a statement expressing their views saying they had taken an indefinite pause from using the spokescandies due to potential political polarization. The tweet instead introduced Maya Rudolph as the new spokesperson who would represent them and champion the power of fun for everyone to feel like they belong.
The internet reacted with various emotions. Some found it hilarious while others could not comprehend why this was even an issue in the first place. Radio host Jason Rantz suggested their sales must have dipped after going ‘woke’ and therefore did not want to admit it openly. Political commentator Tatjana Pasalic jokingly begged Elon Musk for a parody or real button whilst journalist Ian Miles Cheong stated nobody cared about their spokescandies. The sentiment seemed unanimous that this entire incident was unnecessary with Tom Elliott from Grabien News suggesting firing of the department responsible for it in order to benefit shareholders better.
Even rival candy company Skittles got involved in the fun by sending out thoughts to all our beloved spokescandies who were put on indefinite hiatus due to polarization fears over their portrayal and design changes.
Our thoughts go out to the spokescandies https://t.co/ub8iPHCq5d
— SKITTLES (@Skittles) January 23, 2023